Having a music video can help promote your brand, through television channels and dedicated shows that play music videos such as MTV Base, Channel O, Club 808 and SABC’s Live.
If you’re an artist read to shoot a music video, then you need to have shaved a bit to get this off the ground. A video doesn’t need to cost a fortune, what’s important is having a good idea and working within your budget.
Production companies charge a fortune for even the simplest promo video, but you can easily shoot a low cost video that still looks high class. First things first, however, you have to choose a song that you think it’s going to add more value to boost your career.
While it might make sense to make a video for your upcoming single, there are a few other factors to consider:
- It can take a lot longer than you think to produce a video, so by the time it’s finished, your single might have come out. It might be an idea to think about making the video for a subsequent single.
- Having said that, in these days of internet downloads, any track can be seen as a single, so there might be a track on the album that you have a great idea for a video, even if that track wasn’t originally planned as a single. Capitalise on that!
- Remember that it can take a long time to shoot and edit each second of video, so while you might have a good idea for a video for that 10 min epic that closes the album, it might be more practical to shoot a video for the 3 min pop song.
- You should also shoot plenty of cutaways, also known as B-roll shots. Use these to give some variety to the video.
- It is inefficient to shoot complicated and time-consuming setups that only cover a small part of the song – don’t schedule too many of these.